Custom design
Logo Design Phoenix designs custom logos that pair your business name with an original symbol, drawn from scratch around your vision. Review multiple concepts within a couple of hours, request revisions and pay once you approve the design.
Logo basics
A logo is a combination of text and visual imagery that does two jobs: it tells people the name of your organization, and it creates a visual symbol that represents your business. Logo Design Phoenix designs both parts together so they read as one mark.
A professional, well-designed logo builds trust. Potential clients are more likely to work with you when your logo looks polished; if it looks like it was put together in a word processor, people may question the quality of your core products or services. Browse our portfolio to see the kind of polish we aim for.
Marketing value
A custom logo gives you an advantage in every piece of marketing you produce. Logo Design Phoenix designs logos to work on flyers and handouts, your website and blog, social media profiles and printed materials, so your brand looks the same wherever customers find you.
A logo ties into your wider branding, and it becomes especially valuable once you start building brand recognition. Adding a custom logo to your advertising helps create the emotional response you want from your audience, and it makes each campaign feel connected to the last. Our team treats every concept carefully, because the logo you approve will appear on everything you produce. For a fuller system of colors, typography and materials, see our brand identity service.
Design principles
A unique logo takes real effort. Rather than rushing to make something that looks cool, our designers focus on what makes your product or service special, and on why you do what you do.
Avoiding too many special effects keeps the logo clean and easy to reproduce.
No copying famous brand logos: every concept is built from your own vision.
Thinking outside the box to find an idea that belongs to your business.
A limited palette prints well and stays recognizable at any size.
Your typeface does real work, and we use a very limited number of font styles.
Designing in vector means the logo scales cleanly from a business card to a banner.
Versatility
A great logo is memorable, makes an impact and works everywhere it appears. Logo Design Phoenix designs with that range in mind, because your logo may show up on business cards, screens, pull-up banners, letterheads, vehicles and newspaper ads.
Logos with gradient colors, a lot of fine detail, many colors or photographic elements are far more likely to look different from one situation to the next. That is why our designers favor clear shapes and strong type that hold up in one color, at small sizes and on large signs. It is hard to imagine a successful company without a logo, and harder still with one that falls apart when it is printed. If your current logo already exists but looks blurry in print, our logo vectorization service can rebuild it as a clean vector file.
Logo styles
Most custom logos combine text and imagery, but the balance between them can change. Our designers can explore more than one style in your first round of concepts.
Your business name paired with a symbol: the most flexible option for most businesses.
A logo built from custom-styled lettering of your business name.
Initials or a monogram, useful for long business names.
An icon or badge that can stand alone on apps, stamps and social profiles.
Process
Send your business name, what you do and any sketch, colors or references you like.
Designers create several original text-and-image concepts, usually within a couple of hours.
Adjust the symbol, font, layout or colors until the logo feels right.
Pay once you approve and receive JPG, PNG, AI, EPS, PSD and PDF files.
Portfolio
Examples of custom logos from our portfolio, from bold emblems to clean wordmarks.
FAQ
It is a logo that combines your business name, set in chosen or custom lettering, with an original symbol or illustration. Logo Design Phoenix designs both elements together so they can be used as one mark or separately.
Yes. Our designers create every concept from your own business vision and never copy other brands’ logos. You can register the approved design for copyright or pursue a trademark.
Yes. Logo Design Phoenix can start from your sketch, an idea you describe or an existing logo you want improved. The more detail you share, the closer the first concepts will be.
Multiple concepts are usually ready within a couple of hours after you share your business name and vision. You can then request revisions until you are satisfied.
Simple color schemes and a limited number of fonts keep a logo readable, consistent and affordable to print. They also help it look the same on screens, signs and embroidery.
You receive your approved logo in JPG, PNG, AI, EPS, PSD and PDF, including vector files that scale without losing quality.
Keep exploring
Our complete Phoenix logo design service
Extend your logo into a full visual identity
Convert an existing logo into vector files
Logos for startups and local shops
See more of our recent work
Free consultation
Share your business name and vision, and review multiple concepts within a couple of hours.
Free consultation
Need a Custom Logo for Your Phoenix Business?
